Steam Meets Precision: Forbes Marshall at HVAC ASHRAE 2025, Cairo
Forbes Marshall marked its presence at HVAC ASHRAE 2025, held from 5th to 7th May in Cairo, Egypt—a premier exhibition spotlighting the latest innovations in heating, ventilation, air conditioning, and refrigeration. Organised by Cairo Expo, the event attracted key players from the F&B, pharmaceutical, and chemical sectors, offering an ideal platform to engage with professionals focused on process efficiency, utility optimisation, and sustainable thermal solutions.
Forbes Marshall’s participation centred around one goal: brand visibility and lead generation in a region rapidly embracing modern steam engineering and energy-efficient technologies. As industry interest in smart instrumentation and digital steam systems grows across the Middle East and North Africa, our showcase was strategically aligned to meet this rising demand.
Showcasing Efficiency Through Innovation
- Visitors to the Forbes Marshall booth explored a comprehensive suite of solutions tailored for process-intensive industries:
Boilers and energy-efficient steam systems - CRS (Condensate Recovery Systems)
- Mainline and process steam trapping systems
- Digitalisation and monitoring tools
- Compact module-based energy saving solutions, including our standout HEATMAX technology
Although no live demos were conducted, the display attracted steady engagement, thanks to our strong portfolio of solutions focused on reducing energy loss, improving process control, and enhancing plant safety.
Engaging with Egypt’s Process Industry
The Forbes Marshall booth saw interest from numerous visitors, with a significant turnout from the food & beverage, pharma, and contractor segments. Many visitors were drawn to discussions around:
- Instrumentation solutions for process control and safety
- Boiler efficiency and lifecycle optimisation
- Steam trap selection and system integration
Our conversations revealed a keen interest for technologies that go beyond conventional thermal systems—focusing instead on automation, digital monitoring, and energy recovery as essential components of modern plant operations.
Building Brand Presence in a Growing Market
With Egypt and surrounding markets investing in infrastructure and industrial automation, HVAC ASHRAE 2025 proved to be an effective platform for Forbes Marshall to position itself as a reliable partner in steam and process efficiency. Our participation reinforced our commitment to helping customers across F&B, pharma, and chemical industries achieve more reliable, energy-conscious operations.
As we continue to expand our footprint in the region, we remain focused on delivering solutions that power performance, conserve resources, and ensure long-term plant sustainability.
